A/B Testing Tools for Your App or Website

Before advancements in marketing technology, it wasn’t so easy to optimise each area of your business to convert better. You would have to analyse statistics months down the line, and even then you would only be able to detect small correlations. Luckily, we’re a lot better at testing things now. Using A/B testing, you can make decisions on things like copy, UI and UX based on real data by serving a different version of your app, website or email to separate audiences. These are some of our favourite tools for running A/B tests.

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